Tag Archives: twitter

Only with strategy will you slay the social media beast

by Kaylee Sturm, November 14th, 2011 in Public Relations, Social Media

You’ve come to us because you need to know how your brand can “slay the social media beast.” Your apprehension to attack is rational, because without proper strategic knowledge, your brand could be threatened in unknown territory. But by not taking any action, your brand could deteriorate amongst those brand warriors who’ve conquered the beast.

So, let’s talk strategy. Follow these steps before jumping in the social media pit.
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A Roundup of Our Favorite Social Media Infographics – And Lessons Learned

by Suzanne Basista, June 2nd, 2011 in Digital Marketing, Social Media

They say a picture is worth a thousand words. Sometimes telling a story visually really is the best way to make your point. That’s why we love infographics, especially when it comes to social media statistics. Check out some of our favorites from the past few months, as we share key takeaways to help guide your social media efforts. Read more »

Social: Where Do I Start?

by Suzanne Basista, March 30th, 2011 in Digital Marketing, Social Media

TwitterIs this how you feel when someone asks you if you tweet? Does this summarize your overall mindset toward social media?

Perhaps you’ve taken on a new role at work in which you need a stronger understanding of social media. Maybe you’re a student, and your classroom training isn’t quite enough.

The good news is that there are endless resources at your disposal. So make the commitment now to be proactive and educate yourself. Following are three tips if you’re not sure where to start.

1) Make time to read how-to articles, case studies, and broader industry news.

This will truly help you understand how to use key social channels, stay on top of trends, and learn from industry snafus and success stories. Read more »

IWYS guys wore their heart on their sleeves for Ubiquinol

by MarketSpace, March 4th, 2011 in Digital Marketing, Public Relations, Social Media

MarketSpace just launched a new site for Kaneka at Ubiquinol.org. And as a good marketing professional, you might be wondering how we got the word out about the site to generate traffic and start boosting our rankings.

Well, would you believe us if we told you we launched Ubiquinol.org with…a t-shirt? We did! That’s because part of our launch plan for the site included a feature day on iwearyourshirt.com. Read more »