The design industry is constantly pushing the boundaries to be current and relevant in today’s quickly changing marketplace. Striving to mark all available canvases, whether print or digital, the field is continually adapting and pushing forward to produce relevant and groundbreaking strategies and artwork.
In a world flooded with smartphones, apps, social networks, eblasts, web banners, QR codes and video, consumers are closer to their favorite stores, restaurants and groups than ever before. The draw of this new viral world is instant satisfaction:
- Click for coupon now
- Check out the latest fashion here
- SALE, today ONLY
- Watch the Fall fashion video now
Consumers are more up to date than ever before.
Companies are also greatly benefiting from this new world, which provides outlets for helpful consumer feedback. With forums such as Facebook, Twitter, YouTube, and the ability to “like,” companies of all shapes and sizes are able to track and gather consumer information that will help them better service and target marketing to their audience’s needs.
At MarketSpace Communications, we understand the importance of reaching consumers through these growing platforms. For example, when asked by our client rue21 to create a Back to School campaign with a viral twist, we were more than up for the challenge.
MarketSpace worked with rue21 to create a comprehensive effort that would not only draw shoppers into their stores with powerful window signage, but would also persuade them to watch videos online.
We created signs with a story for each style of guys and girls denim jeans for the Back to School season. By placing these signs in key areas throughout the store, rue21 was able to track which fashions and areas of the store were visited most by shoppers, and which stories fueled the most interest. On each sign was an enticing teaser as well as a QR code shoppers could scan to watch the video on their smartphone to get the rest of the story. We filmed and edited the :30 videos here at MarketSpace.
By embracing new social platforms, agencies are playing a huge role in the future of social marketing strategies and consumer interaction, as well as offering their clients the irreplaceable power of designing in a social world.
