Spring break came early at MarketSpace! Because this year’s trend is bold colors, the hues of bright blues and oranges have been filling our offices since the end of January, when we began concepting and designing creative for the fashion-forward season for our retail client, rue 21.
As the first chance to introduce the spring line, MarketSpace made sure to make an impact with bright splashes of color. Our creative team ate, slept and drank all-things retreat-like (non-alcoholic, of course) as they designed endless elements for the line, including interior signage, exterior signage, logos, window clings and coupons for the national retailer. All of these integral elements feature a call-to-action and price points for in-demand items essential to teens’ spring break 2012 excursions, including dresses, denim, shorts and flip flops.
Aside from inspiring everyone to get spring fever, MarketSpace designed the creative to entice rue’s target audiences with a colorful, lakeside vibe and to achieve the retailer’s goals of successfully introducing the line, increasing sales and driving website traffic. So get out to the stores and enjoy spring break, everyone, because we’re already on to summer!
