There’s no better way to sell a food product than to feature it within a mouth-watering recipe. So that’s what we did for our client Rich’s—frozen food services extraordinaire. We created a 2012-13 recipe calendar, featuring a heap of Rich’s own products, to inspire ideas for new product purchases and use. From Spinach-Stuffed Pizza to Bread Pudding French Toast, each month features a new recipe, along with preparation instructions or tips. Each recipe also features a QR code that links to a video demonstration from the chef.
In addition to handling all aspects of the creative execution of the calendar, MarketSpace also coordinated and art directed the food photography and the chef portraits, as well as the videography for all of the chef videos. The calendars will hang on customer walls from January 2012 through June 2013 to inspire new recipes and motivate new purchases, fulfilling Rich’s appetite for food sales. It doesn’t get more delicious than that.
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