A consistent image across all collateral is important to a brand’s presence. It makes customers feel secure and promotes loyalty. Over the past year, Legrand, a leading provider of products and systems for electrical installation and information networks, made the decision to unite multiple product lines—each with their own unique look and feel—under one brand image. They did so by updating standards of packaging, labeling and instruction sheets to facilitate a consistent design across all lines. To help communicate this change with key customers, they consulted MarketSpace. Read more »
