Tag Archives: mobile

Redesign for Penn United Amplifies Optimization and Usability

by MarketSpace, November 30th, 2011 in Digital Marketing

Some of the most important parts of a website are usability, design and search engine optimization. Each of these factors helps the visitor conveniently find and navigate throughout the site, enhancing the visitor’s experience. This is exactly the type of website redesign that the interactive team at MarketSpace recently developed for high precision manufacturing company, Penn United.

The main objectives of this project were to refresh the site’s appearance, restructure the site’s architecture, amplify usability and boost search engine optimization. With those objectives in mind, our interactive wizards developed a concise website to target Penn United’s markets including, but not limited to, energy, oil and gas, medical, defense and aerospace, and precision components markets. For the client’s further simplicity, the site was designed within the Drupal content management system (CMS). This allows Penn United staff to easily maintain the content own their own. Take a look here.

Encoding a Brand Experience

by Daniel Frattaroli, March 15th, 2011 in Digital Marketing, Print, Social Media

Do you remember the days when cell phones were only for emergencies? That notion is long gone today. Now, having a cell phone not only means that you are accessible 24/7, but it also means that information is accessible 24/7, too.  It’s great for you, and it’s proved to be great for marketers as well.

With the advent of text marketing and mobile internet, the marketing landscape has seen significant changes. It’s evolved even more so with one of the latest additions, QR (Quick Response) codes. Read more »