Tag Archives: greenspace

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MarketSpace Makes April a Little Greener with GreenSpace

by MarketSpace, April 30th, 2012 in MarketSpace

At MarketSpace, we’re passionate about all things eco-friendly. Because of our dedication to the environment and love for green marketing, our entire staff has made a pact to better our planet, and this April we invited all of our clients, friends and associates to do the same! In honor of earth day, we widened our GreenSpace initiative to learn what others in the community are doing to make our earth a little greener.

From purchasing recycled glass countertops to eliminating the use of plastic water bottles, we thoroughly enjoyed receiving everyone’s submissions, spreading the word and encouraging others to go green. To sweeten the pot, we even threw in a free gift and a shot at a grand prize. Everyone who submitted a pact received one of our awesome MarketSpace branded eco-friendly jotters. And congratulations to Judi Boren who won the grand prize of organically cultivated herb gardens to make her home a greener place!

But just because the campaign is over, it doesn’t mean you still can’t join the effort. Help MarketSpace encourage eco-friendly behavior by submitting a pact and we’ll reward you by growing your own virtual flower in our GreenSpace garden. Every little bit helps!

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MarketSpace Communications Recognized at 2012 AIGA PGH365 Event

by MarketSpace, April 2nd, 2012 in Digital Marketing, MarketSpace, Social Media

Full-service agency receives prestigious PGH365 design award for creative work

April 2, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full‐service branding agency based in Cranberry Township, was recognized by the Pittsburgh chapter of AIGA, the professional association for design, at its recent PGH365 Design Competition & Exhibition. This year’s annual event, held at Guardian Storage on the evening of March 22, celebrated the city’s best design work and designers. Read more »

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4 Tips to Designing a Successful Eblast

by Jenessa Kaldorf, November 7th, 2011 in Digital Marketing

At MarketSpace, we’re committed to living a greener lifestyle. In the spring of 2011, we launched an online campaign encouraging our audience to make pacts to reduce their carbon footprints. Prior to launching this campaign, we sent out a custom-designed eblast to kick off it off and generate excitement for what was in store. As a result, our email campaign was a recently featured design on Campaign Monitor—an online email marketing company, offering tips and tools to help designers execute a successful email campaign.

When creating an email campaign, and especially when designing a customized eblast template, there are a few steps every designer should consider:

1. Plan ahead. Before you begin the design process, make a list of links, important information and other design elements to be included in your design. Make preliminary sketches of what your template might look like. Will social links need to be included directing audiences to a company’s existing Facebook page or Twitter feed? Will your design need to incorporate navigational links? Using site navigation as part of your design can keep the user experience consistent when clicking from an eblast to a website.

2. Your message should be clear. What is it you want to say? What are you offering? Is there a specific call-to-action? If you were to receive your own email campaign, would you take the time to read it? Or would you immediately delete it? Think of interesting ways to engage your audience. The last thing you want them to think is that you’re a spammer.

3. Keep it simple. Every designer knows the importance of hierarchy and readability. That being said, keeping your layout clean, simple and consistent with your message can make or break the success of an eblast campaign. Make sure there is a direct balance between images and content. Stay fresh and current by researching other email designs, industry trends and web design practices. Don’t fall victim to having your designs look dated!

4. Know your resources. At MarketSpace, we have found Campaign Monitor to be an easy-to-use tool for running streamlined, customizable email campaigns. You can design great-looking emails, manage lists and subscribers and  track analytics—all while meeting your clients’ needs for a low cost. Once you design a campaign, they do the rest!

To check out our campaign featured on Campaign Monitor, click here.

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Have you grown a flower in our virtual GreenSpace garden?

by MarketSpace, May 18th, 2011 in MarketSpace

At MarketSpace, we’re all committed to living eco-friendly lifestyles. We know that even the smallest improvements can make a big difference. That’s why each of us has made a pact to make a more positive impact on our planet. Like Hannah, who has her computer set to sleep after 10 minutes of inactivity to save energy. And Pam, who uses eco-friendly paints in our office and in her home. And Lindsay, who uses reusable tote bags when shopping instead of plastic. Read more »

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Get a free eco-tote when you make a pact to better our planet

by MarketSpace, April 21st, 2011 in MarketSpace

At MarketSpace, each of us has made a personal pact to better our planet. And we hope you will, too. Just visit our GreenSpace page and tell us what you’re doing to live a greener lifestyle. Everyone who submits a pact will get a free eco-tote.*

To further salute everyone’s efforts, we’re growing a virtual garden showcasing each pact. When you’re on our GreenSpace page, roll over the flowers to find out what others are doing to make a difference. Once you make a pact, a flower will grow for you, too.

Make your pact today!

*While supplies last.

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