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Print’s “Demise” Leads to Industry Growth

by Gillian Moore, January 19th, 2012 in Public Relations, Social Media

We’ve all heard the recent accusations that print media is dead. With the rise of smartphone technology, swell in tablet usage and ever-increasing popularity of social media, some experts have been touting that print news is a dying art form. The PR & Social Media team at MarketSpace is here to tell you these ludicrous predictions are incorrect, and the new phenomenon actually leads to more opportunity…

For the first time ever, it was announced in 2011 that 41% of Americans read most of their news online, surpassing newspapers for the first time in history. Online news is second only to television news, which it is also projected to surpass in the near future. Read more »

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MarketSpace Communications Concludes 2011 with Two New Associates

by MarketSpace, January 17th, 2012 in MarketSpace

Kearstin Dwyer

January 17, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full-service branding agency based in Cranberry Township, continues its growth with the addition of two new associates throughout December. MarketSpace recently welcomed Kearstin Dwyer and Christina Zimmer and altogether, has added nine associates over the past year.

Dwyer, who joins MarketSpace as a sales account executive, previously spent five years in integrated marketing for PepsiCo advising brands such as Pepsi, Gatorade, Lipton and Tropicana. Kearstin brings her extensive experience with account management, new product launches and the development and execution of cross-promotional marketing campaigns to MarketSpace. She was brought on to maximize business development and client relationships for the agency.

Christina Zimmer

Zimmer joins MarketSpace as a graphic designer. Previously a freelance designer and substitute art teacher in Pittsburgh, Zimmer touts both a bachelor’s in graphic design and a bachelor’s in art education from Edinboro University. Throughout her career, Zimmer has spearheaded a wide range of creative projects from the creation of promotional materials to the development of brand identities. Read more »

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Tasty Marketing Fulfills Appetite for Food Sales

by MarketSpace, January 13th, 2012 in Print

There’s no better way to sell a food product than to feature it within a mouth-watering recipe. So that’s what we did for our client Rich’s—frozen food services extraordinaire. We created a 2012-13 recipe calendar, featuring a heap of Rich’s own products, to inspire ideas for new product purchases and use. From Spinach-Stuffed Pizza to Bread Pudding French Toast, each month features a new recipe, along with preparation instructions or tips. Each recipe also features a QR code that links to a video demonstration from the chef.

In addition to handling all aspects of the creative execution of the calendar, MarketSpace also coordinated and art directed the food photography and the chef portraits, as well as the videography for all of the chef videos. The calendars will hang on customer walls from January 2012 through June 2013 to inspire new recipes and motivate new purchases, fulfilling Rich’s appetite for food sales. It doesn’t get more delicious than that.

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Design Excellence Meets Employee Excellence

by MarketSpace, January 13th, 2012 in Print, Signage

MarketSpace Communications recently helped our client Legrand relaunch an internal recognition program, the Pursuit of Excellence. With a vision to be the premier choice for electrical and network infrastructure products, systems and solutions, Legrand decided to redesign and relaunch this program to reward employees who make the organizational vision a reality. So we set out to make the creative as excellent as the employees.

MarketSpace Communications created inspirational posters, a brochure and signage to showcase a list of award winners, and a symbolic seal to promote the awards program. All creative was delivered with motivating messaging and design that would emphasize the importance of recognizing fellow coworkers who do exceptional work for the organization.

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Exquisite Creative Shapes a Refined Brand

by MarketSpace, January 13th, 2012 in Print

We’re always eager to help build a new brand, even more so when it’s as elegant as Iron Doors Unlimited. Recently our client asked us to create a capabilities brochure to sell its refined artisan-crafted wrought iron doors to retailers and builders, as well as market its exclusive distributor opportunities. As a newer company, Iron Doors Unlimited needed marketing collateral that would not only accomplish these goals, but also make a strong statement and help build the company’s brand presence.

MarketSpace designed a captivating brochure with a die-cut embellished front cover that illustrates the lustrous beauty and craftsmanship of the product. The brochure, which clearly communicates the company’s core competitive advantages to select target audiences, will help Iron Doors Unlimited carve out a large space in the iron doors market.

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Designing in a Social World

by Lindsay Polito, January 3rd, 2012 in Digital Marketing, Print, Signage, Social Media

The design industry is constantly pushing the boundaries to be current and relevant in today’s quickly changing marketplace. Striving to mark all available canvases, whether print or digital, the field is continually adapting and pushing forward to produce relevant and groundbreaking strategies and artwork.

In a world flooded with smartphones, apps, social networks, eblasts, web banners, QR codes and video, consumers are closer to their favorite stores, restaurants and groups than ever before. The draw of this new viral world is instant satisfaction:

  • Click for coupon now
  • Check out the latest fashion here
  • SALE, today ONLY
  • Watch the Fall fashion video now

Consumers are more up to date than ever before.

Companies are also greatly benefiting from this new world, which provides outlets for helpful consumer feedback. With forums such as Facebook, Twitter, YouTube, and the ability to “like,” companies of all shapes and sizes are able to track and gather consumer information that will help them better service and target marketing to their audience’s needs.

At MarketSpace Communications, we understand the importance of reaching consumers through these growing platforms. For example, when asked by our client rue21 to create a Back to School campaign with a viral twist, we were more than up for the challenge.

MarketSpace worked with rue21 to create a comprehensive effort that would not only draw shoppers into their stores with powerful window signage, but would also persuade them to watch videos online.

We created signs with a story for each style of guys and girls denim jeans for the Back to School season. By placing these signs in key areas throughout the store, rue21 was able to track which fashions and areas of the store were visited most by shoppers, and which stories fueled the most interest. On each sign was an enticing teaser as well as a QR code shoppers could scan to watch the video on their smartphone to get the rest of the story. We filmed and edited the :30 videos here at MarketSpace.

By embracing new social platforms, agencies are playing a huge role in the future of social marketing strategies and consumer interaction, as well as offering their clients the irreplaceable power of designing in a social world.

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Helping St. Gregory’s Catholic Parish Help Others

by MarketSpace, November 30th, 2011 in Digital Marketing, Video

To celebrate its 100th anniversary, St. Gregory’s Catholic Parish created a Centennial Endowment Fund to help establish monetary support for families that can’t afford the school’s tuition. In order to educate people about this fund and encourage them to give, MarketSpace produced an emotional and uplifting video wrapped around the inspiring theme of “We Believe.”

St. Gregory’s serves children in kindergarten through 8th grade. They pride the School on setting a solid foundation for children, fostering self-growth and independence, providing opportunities and instilling values. With the help of videographers Greg Straub and Harry Giglio, MarketSpace capitalized on the School’s plethora of strengths. Through personal stories from students and staff, MarketSpace showcased the wonderful impact St. Gregory’s has on children and the community.

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