January 23, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full‐service branding agency based in Cranberry Township, has been named first runner-up in the Pittsburgh Advertising Federation’s second annual RFPittsburgh StarKist® Challenge.
Designed to drive awareness to the StarKist® pouch line by communicating its benefits to fitness enthusiasts, MarketSpace designed an advertisement with the headline, “Meet your new workout partner.” In this case, the new workout partner is not a person – it’s a protein‐packed tuna pouch from StarKist®. The advertisement featured a woman who, sitting on a weight bench smiling, is highly satisfied with the new partner. It clearly touted the product’s high‐protein, low‐caloric, convenient and flavorful attributes.
“Our agency is thrilled to be recognized by an influential brand whose products are staples in cabinets across the nation,” said President and CEO of MarketSpace Communications, Pam Peters. “This acknowledgment is a testament to my team’s ability to create compelling advertising and is a well-deserved, highly regarded recognition for our agency. We’re grateful for the opportunity to have worked for such a respected brand and to be amongst such high‐caliber fellow winners. Pittsburgh is truly a city teeming with creative talent. We thank StarKist® and the Pittsburgh Advertising Federation, and congratulate our fellow winners.”
MarketSpace Communications will have the opportunity to submit a credentials package to StarKist® per the recognition. The agency’s advertisement was amongst 33 other entries submitted this year.
RFPittsburgh is an initiative open to Pittsburgh Advertising Federation members, which provides the opportunity for any professional, from a student to a CEO, to get their work in front of our nation’s largest and most reputable companies.
For more information on MarketSpace Communications, visit www.marketspacecom.com. For more information on RFPittsburgh’s StarKist Challenge, contact Joyce Perhac, executive director of the Pittsburgh Advertising Federation, at joyce@pghadfed.org or 412‐372‐2605.
About MarketSpace Communications
MarketSpace Communications is a branding agency that delivers integrated marketing programs in a collaborative, eco‐conscious environment. In addition to creating and implementing brands, our core competencies include creative services, interactive design and development, public relations, and marketing planning and implementation for all media, including social outlets.
www.marketspacecom.com / www.facebook.com/marketspace / www.twitter.com/marketspacecom
Tags: advertising federation, awards, design, pittsburgh, RFPittsburgh, starkist
