If you can’t find the MSC team, we’re probably in the kitchen cookin’ up brands. There are a lot of ingredients that go into a brand, just look at our recipe!
We asked our staff members what their favorite Christmas advertisements were, and we received everything from witty to tear jerking. One thing is for certain –these spots focus on making you laugh or warming your heart rather than pushing products. (See, even marketers can be moved by our own industry.) Check out our favorites below:
Working at an agency, every day is a bit different. From projects that suddenly pop up to timelines that fluctuate, my schedule has to be as flexible as possible. But in order to give you a general idea of what life is like as a Digital Developer, I mapped out a somewhat typical day. Check it out!
7:00 am: Alarm goes off! I scroll through my phone to see what I missed overnight or what will be happening today. New product or software releases? New apps? What new comics are out? I soak up the info.
As part of MarketSpace’s senior design team, I was thrilled to have the opportunity to attend the HOW Interactive Design Conference in Boston a few weeks ago. While there, I mingled with industry creatives as we talked through some of the challenges that we all face. I also heard about some of the newest apps and resources available. Here’s a little recap of a few of my favorite points:
As a copywriter, I’d like to think I have a pretty good understanding of the power of content. Depending on the tone, a well-written 5-word phrase could bring on a smile, evoke tears or make a powerful statement. A novel can shape the way a generation thinks. And a commercial script can be talked about long after the Super Bowl ends.
But when messaging hits a melody, something magical can happen. The message goes beyond water cooler chitchat and starts spinning off of everyone’s lips when they least expect it. A musically and lyrically well-written jingle can stick around for a long time and add some serious fuel to brand recognition.
Today’s marketplace is crowded. Retail brands, B2B companies, non-profits and everything in between are constantly fighting for attention on TV, in print and online. Previously, we talked about how to identify your audience. But once you know who they are, how do you break through the noise to actually get to them?
“Here are 150 pieces, three boxes and one small L-wrench. Best of luck.” There’s only one brand that could get away with such things… and that one brand is Ikea.
With locations all over the world, Ikea has built a brand on well… having you build their furniture. On paper, it sounds totally off the wall, but Ikea has managed to take shopping for home furnishings and transform it into a full on experience.
We live in a world where self-expression is at an all time high. We applaud uniqueness, scour Pinterest sites for cool trends and constantly search for ways to up our game. With a wealth of options, we find ourselves choosing clothing, accessories, shoes and so much more to further accentuate and separate ourselves from the crowd.
All of my coworkers assumed that when I was given the “write about what inspires you” prompt, I was bound to write about my obsession with shopping. But, no! I’m not going to do that! Instead, I’m going to tell you a bit about my admiration for a solid brand voice – in particular – the brand voices of my favorite retail companies. (Okay, okay… so maybe I’m writing about shopping after all…)
As a copywriter, I find a bit of inspiration everywhere I turn. From a punny line on a store bag to a special event email, I appreciate the brand voice idiosyncrasies that appear within each form of marketing. And when it comes to retail, the brand voice is especially critical.
As the oh so wise Phoebe Buffay once said, “They don’t know that we know they know we know.” Scratching your head a little? Let us clarify…
The life of an account executive can be a bit hectic – budgets here and meetings there. But in between, we take the time to really understand our clients and their businesses.
We see ourselves as a true extension of our clients’ teams, and we strive to know their brands as well as they do. Here are a few ways we make sure we’re always “in the know”: