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MarketSpace Communications Growth Continues as Agency Announces New Hires and Promotions

by MarketSpace, May 4th, 2012 in MarketSpace

May 4, 2012 – Cranberry Twp., PA – MarketSpace Communications, a full-service branding agency based in Cranberry Township, is continuing its growth through the addition of three new employees and three promotions.

MarketSpace recently announced the hire of Jenny Williams, Derek Lisko and Dona Ulakovic.

Jenny Williams

Williams joins MarketSpace as an account executive. She previously spent more than a year at another Pittsburgh-based agency, where she managed accounts for several clients in the healthcare, nonprofit, manufacturing and retail industries. She was also in charge of strategy development and managing the day-to-day activity of the account team.

 

Derek Lisko

Lisko, who joins MarketSpace as an account executive, previously held the role of new business account executive, also at another Pittsburgh-based agency, where he played in integral role in their new business efforts. Prior to that, he specialized in brand management at an agency in Dallas, consulting for brands including Advance Auto Parts, Auntie Anne’s and Hyundai.

Dona Ulakovic

Ulakovic has assumed the role of receptionist at MarketSpace Communications. Prior to taking on her new role, she spent more than 10 years at the Pittsburgh division of Sysco Food Services as an employee relations assistant.

MarketSpace is also pleased to announce a trio of promotions. Maureen Rooney was promoted from senior account executive to director of account services. On the creative side, Jenessa Kaldorf and Lindsay Polito were both promoted from graphic designers to senior graphic designers.

“Our culture is about promoting from within,” said Pam Peters, president & CEO at MarketSpace. “Our team defines MarketSpace, and their accomplishments are instrumental to the continued growth and success of our company.”

For more information on MarketSpace Communications, visit www.marketspacecom.com.

About MarketSpace Communications

MarketSpace Communications is a branding agency that delivers integrated marketing solutions in a collaborative, eco-conscious environment. In addition to creating and implementing brands, our core competencies include creative services, interactive design and development, public relations and marketing planning and implementation for all media, including social outlets. MarketSpace is a certified Woman Business Enterprise (WBE) in the Commonwealth of Pennsylvania.

www.marketspacecom.com / http://www.facebook.com/marketspace / www.twitter.com/marketspacecom

 

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Flair and Function: Creating a New Website for Fiesta®

by MarketSpace, April 30th, 2012 in Digital Marketing

What comes to your mind when you think of bright, bold china? Fiesta®, of course! We recently worked with our client Homer Laughlin China, manufacturer of the world-famous and vibrant Fiesta Dinnerware, to redesign their e-commerce website. This site serves as a portal where consumers can make online purchases directly from the Fiesta factory. Our challenge for this top-of-mind brand was to not only make the site more intuitive and user friendly, but to also create a design that would complement the beauty of their brightly colored china. In other words, showcase its functionality and flair!

We answered the challenge by concepting and creating designs and textures that allow the true hero of the site, the china itself, to pop off the page. Additionally, we used their existing back-end e-commerce platform and updated it to provide improved reporting and inventory management, in order to save the organization money in development costs.

The site just launched at the beginning of this month, so check it out for yourself at www.fiestafactorydirect.com and let us know what you think!

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President & CEO of MarketSpace Honored with Prestigious Diamond Award

by MarketSpace, April 30th, 2012 in MarketSpace

We are pleased to share that last week our President & CEO Pam Peters, better known as our fearless leader, received a 2012 Pittsburgh Business Times Diamond Award. The awards program, held at the Lexus Club at PNC Park, recognized Pam and her fellow 14 recipients for their outstanding business leadership in southwestern Pennsylvania.

During Pam’s remarks, she remained her usual modest and grateful self by recognizing her staff and their accomplishments:

“To me, receiving this Diamond Award isn’t just about my business leadership,” said Pam. “Yes, the success of our company is part of that; but, even more so, it’s about our MarketSpace philosophy, our culture and most importantly our associates. MarketSpace is all about our people and their talents, and that’s what helps us grow.”

We couldn’t be any prouder of Pam’s accomplishments and we’d like to take this time to thank her for the amazing environment and marketing powerhouse that is MarketSpace Communications!

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MarketSpace Makes April a Little Greener with GreenSpace

by MarketSpace, April 30th, 2012 in MarketSpace

At MarketSpace, we’re passionate about all things eco-friendly. Because of our dedication to the environment and love for green marketing, our entire staff has made a pact to better our planet, and this April we invited all of our clients, friends and associates to do the same! In honor of earth day, we widened our GreenSpace initiative to learn what others in the community are doing to make our earth a little greener.

From purchasing recycled glass countertops to eliminating the use of plastic water bottles, we thoroughly enjoyed receiving everyone’s submissions, spreading the word and encouraging others to go green. To sweeten the pot, we even threw in a free gift and a shot at a grand prize. Everyone who submitted a pact received one of our awesome MarketSpace branded eco-friendly jotters. And congratulations to Judi Boren who won the grand prize of organically cultivated herb gardens to make her home a greener place!

But just because the campaign is over, it doesn’t mean you still can’t join the effort. Help MarketSpace encourage eco-friendly behavior by submitting a pact and we’ll reward you by growing your own virtual flower in our GreenSpace garden. Every little bit helps!

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MarketSpace Communications President & CEO Named 2012 Diamond Award Recipient by the Pittsburgh Business Times

by MarketSpace, April 27th, 2012 in MarketSpace

April 27, 2012 – Cranberry Twp., PA – MarketSpace Communications, a full-service branding agency based in Cranberry Township, is pleased to announce that President & CEO Pam Peters was recognized last evening as a 2012 Diamond Award winner by the Pittsburgh Business Times. The awards program, held on April 26 at the Lexus Club at PNC Park, recognized Peters and her fellow 14 recipients.

The Diamond Award aims to honor outstanding business leaders in southwestern Pennsylvania. The winners are all CEOs or hold the equivalent position within their company or nonprofit organization.

During Peters’ acceptance speech, she described the valuable gamble she took when beginning MarketSpace. “Yes, I was taking a risk,” said Peters. “But it’s so much more than that.

I’ve always had a passion and drive and believed that anything is possible – absolutely anything if you put your mind to it.”

Peters was also sure to attribute the award and her successes to her employees.

“To me, receiving this Diamond Award isn’t just about my business leadership,” said Peters. “Yes, the success of our company is part of that; but, even more so, it’s about our MarketSpace philosophy, our culture and most importantly, our associates. MarketSpace is all about our people and their talents, and that’s what helps us grow.”

Peters started her career in a corporate environment, and from there joined a local advertising agency as a creative director. In October 2005 she founded MarketSpace, which has since grown to more than 20 employees, and is today a flexible, nimble agency leading the way in marketing, technology and green solutions for clients. Peters has guided the agency’s client list to span 30 active clients across the nation, though the majority are still local to the Pittsburgh region, where Pam was born and raised.

Outside of work, Peters dedicates time to a number of local community organizations. She is on the boards of the St. Gregory Centennial Endowment and Butler County Community College, and volunteers on the St. Gregory Super Bingo committee. She also supports the annual Cranberry CUP in Cranberry Township.

MarketSpace is a certified Woman Business Enterprise (WBE) in the Commonwealth of Pennsylvania.

For more information on MarketSpace Communications, visit www.marketspacecom.com. For more information on the Pittsburgh Business Times Diamond Award, visit www.bizjournals.com/pittsburgh.

About MarketSpace Communications

MarketSpace Communications is a branding agency that delivers integrated marketing programs in a collaborative, eco-conscious environment. In addition to creating and implementing brands, our core competencies include creative services, interactive design and development, public relations, and marketing planning and implementation for all media, including social outlets.
www.marketspacecom.com / http://www.facebook.com/marketspace / www.twitter.com/marketspacecom

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MarketSpace Communications Recognized at 2012 AIGA PGH365 Event

by MarketSpace, April 2nd, 2012 in Digital Marketing, MarketSpace, Social Media

Full-service agency receives prestigious PGH365 design award for creative work

April 2, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full‐service branding agency based in Cranberry Township, was recognized by the Pittsburgh chapter of AIGA, the professional association for design, at its recent PGH365 Design Competition & Exhibition. This year’s annual event, held at Guardian Storage on the evening of March 22, celebrated the city’s best design work and designers. Read more »

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MarketSpace Concepts Spring Break for rue21

by MarketSpace, March 23rd, 2012 in Print, Signage

Spring break came early at MarketSpace! Because this year’s trend is bold colors, the hues of bright blues and oranges have been filling our offices since the end of January, when we began concepting and designing creative for the fashion-forward season for our retail client, rue 21.

As the first chance to introduce the spring line, MarketSpace made sure to make an impact with bright splashes of color. Our creative team ate, slept and drank all-things retreat-like (non-alcoholic, of course) as they designed endless elements for the line, including interior signage, exterior signage, logos, window clings and coupons for the national retailer. All of these integral elements feature a call-to-action and price points for in-demand items essential to teens’ spring break 2012 excursions, including dresses, denim, shorts and flip flops.

Aside from inspiring everyone to get spring fever, MarketSpace designed the creative to entice rue’s target audiences with a colorful, lakeside vibe and to achieve the retailer’s goals of successfully introducing the line, increasing sales and driving website traffic. So get out to the stores and enjoy spring break, everyone, because we’re already on to summer!

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