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MarketSpace Opens Eyes to AIDS Awareness

by MarketSpace, February 10th, 2012 in Print

Eye-opening creative is a specialty of MarketSpace Communications. So when the Pittsburgh AIDS Task Force (PATF) asked us to help boost awareness and attendance at the organization’s annual benefit by designing promotional event materials such as a postcard, invitation and program to coincide with their annual theme of “Open Your Eyes,” we knew we had the perfect creative solution that would do just that.

The annual event, based around a theatrical theme and entertainment by Broadway musical star, Christine Ebersole, included dinner, drinks and donations. Playing off of the annual slogan, MarketSpace designed captivating event collateral with the theme, “Open Your Eyes to the Stars.” Nailing it on our first shot, the MSC task force delivered PATF with a sophisticated, dramatic, symbolic red and black art-deco design that perfectly reflected the event’s theatrical atmosphere and would surely intrigue and inspire invitees. The client was enthused and thought the designs were a perfect complement to such an important event.

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Modernizing the “Sales Brochure”

by MarketSpace, February 10th, 2012 in Digital Marketing

Guardian Protection Services (Guardian) is known for its premier home security products and services. What consumers don’t always realize is that Guardian offers other highly innovative products and services.

For years, Guardian has been partnering with homebuilders to sell all of these products and services to families who are embarking on a new construction project. The printed sales brochure that they were using to communicate their offerings to homeowners was older and not on par with their solutions. So they came to us for help.

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MarketSpace Communications Recognized at 2012 PRSA Pittsburgh Renaissance Awards

by MarketSpace, January 27th, 2012 in Public Relations

Full-service agency receives prestigious Renaissance Award for media relations campaign

January 27, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full‐service branding agency based in Cranberry Township, was recognized by the Public Relations Society of America (PRSA) at their 2012 Renaissance Awards. This year’s event was held at the Fairmont Pittsburgh on the evening of January 26, and seeks to recognize area practitioners and organizations for excellence in public relations.

MarketSpace received a Renaissance Award for the strategy and execution of a media relations campaign with a budget less than $20,000. The agency implemented the campaign for their client and creative fireworks display, pyrotechnics and special effects company, Pyrotecnico, to generate awareness surrounding their two-year selection as the sole provider of fireworks at Pittsburgh’s EQT Three Rivers Regatta. Read more »

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MarketSpace Communications Named First Runner‐Up in Pittsburgh Advertising Federation’s StarKist® Challenge

by MarketSpace, January 23rd, 2012 in MarketSpace, Print

Starkist Ad

January 23, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full‐service branding agency based in Cranberry Township, has been named first runner-up in the Pittsburgh Advertising Federation’s second annual RFPittsburgh StarKist® Challenge.

Designed to drive awareness to the StarKist® pouch line by communicating its benefits to fitness enthusiasts, MarketSpace designed an advertisement with the headline, “Meet your new workout partner.” In this case, the new workout partner is not a person – it’s a protein‐packed tuna pouch from StarKist®. The advertisement featured a woman who, sitting on a weight bench smiling, is highly satisfied with the new partner. It clearly touted the product’s high‐protein, low‐caloric, convenient and flavorful attributes. Read more »

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Print’s “Demise” Leads to Industry Growth

by Gillian Moore, January 19th, 2012 in Public Relations, Social Media

We’ve all heard the recent accusations that print media is dead. With the rise of smartphone technology, swell in tablet usage and ever-increasing popularity of social media, some experts have been touting that print news is a dying art form. The PR & Social Media team at MarketSpace is here to tell you these ludicrous predictions are incorrect, and the new phenomenon actually leads to more opportunity…

For the first time ever, it was announced in 2011 that 41% of Americans read most of their news online, surpassing newspapers for the first time in history. Online news is second only to television news, which it is also projected to surpass in the near future. Read more »

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MarketSpace Communications Concludes 2011 with Two New Associates

by MarketSpace, January 17th, 2012 in MarketSpace

Kearstin Dwyer

January 17, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full-service branding agency based in Cranberry Township, continues its growth with the addition of two new associates throughout December. MarketSpace recently welcomed Kearstin Dwyer and Christina Zimmer and altogether, has added nine associates over the past year.

Dwyer, who joins MarketSpace as a sales account executive, previously spent five years in integrated marketing for PepsiCo advising brands such as Pepsi, Gatorade, Lipton and Tropicana. Kearstin brings her extensive experience with account management, new product launches and the development and execution of cross-promotional marketing campaigns to MarketSpace. She was brought on to maximize business development and client relationships for the agency.

Christina Zimmer

Zimmer joins MarketSpace as a graphic designer. Previously a freelance designer and substitute art teacher in Pittsburgh, Zimmer touts both a bachelor’s in graphic design and a bachelor’s in art education from Edinboro University. Throughout her career, Zimmer has spearheaded a wide range of creative projects from the creation of promotional materials to the development of brand identities. Read more »

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