Love Is…

Odds & Ends, | by

MSC_IdeaSpace_Valentine_Cover

During an early episode of Mad Men, Don Draper (creative mastermind and smug heartthrob) is quoted saying something along the lines of: “What you call love was invented by guys like me to sell nylons.”

While we’ve always appreciated Don’s 1960s advertising ways, we had to disagree with him a bit here. Now, we’d be lying if we said love didn’t help sell things, but we surely don’t think it was something a marketer invented and we’re certain that it comes in all shapes, sizes and forms.

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User Experience and Your Website

Digital, | by

MSC_IdeaSpace_User_Experience

Have you been hearing the term “user experience” in relationship to websites and wondering what it means?

Think of it this way… when you go to a restaurant, what makes a good dining experience? It’s more than just the food on the plate. It’s the atmosphere. The plates. The waitress. The lighting. The drinks. It’s the whole experience that makes you want to go back for more.

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Crisis Communication 101

Public Relations, | by

msc_ideaspace_crisis_communication

Despite our best efforts, it’s not always possible for brands to avoid a crisis. And social media and a 24-hour news cycle have made managing said crises that much harder. Your efforts should focus on communicating with your audience – not just pushing the message you want them to hear – by watching, listening and carefully responding.

While we can’t always avoid a crisis, we can be prepared. Here are the basics for forming a crisis communications game plan:

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Tips for Writing Effective Press Releases

Public Relations, | by

press_release

A press release is essentially an introduction to a larger story for our friends in the media, and one of the most important tools in a PR pro’s toolbox. Sometimes, reporters or editors will use a release as-is, in full or in part, but other times, they’ll use your release as a springboard to a larger article. That’s why it’s important to make sure your release not only delivers your message effectively, but also persuades the recipient to cover your story.

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Always be Aware of Your Surroundings

Brand Strategy, | by

surroundings

Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.

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Finding Your Voice

Creative, | by

findingyour_voice

Hey.
Hello there.
Good afternoon.

Have you ever considered how a single salutation can influence your brand? Are you hip and cool like a “hey,” or are you more buttoned-up like a “good afternoon”? Not sure what exactly we mean, let‘s dig in…

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