Tips for Writing Effective Press Releases

Public Relations, | by

press_release

A press release is essentially an introduction to a larger story for our friends in the media, and one of the most important tools in a PR pro’s toolbox. Sometimes, reporters or editors will use a release as-is, in full or in part, but other times, they’ll use your release as a springboard to a larger article. That’s why it’s important to make sure your release not only delivers your message effectively, but also persuades the recipient to cover your story.

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Always be Aware of Your Surroundings

Brand Strategy, | by

surroundings

Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.

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Finding Your Voice

Creative, | by

findingyour_voice

Hey.
Hello there.
Good afternoon.

Have you ever considered how a single salutation can influence your brand? Are you hip and cool like a “hey,” or are you more buttoned-up like a “good afternoon”? Not sure what exactly we mean, let‘s dig in…

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Ask the Staff: Holiday Favorites

Odds & Ends, | by

We asked our staff members what their favorite Christmas advertisements were, and we received everything from witty to tear jerking. One thing is for certain –these spots focus on making you laugh or warming your heart rather than pushing products. (See, even marketers can be moved by our own industry.) Check out our favorites below:
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A Day in the Life of a Digital Developer at MSC

Odds & Ends, | by

Working at an agency, every day is a bit different. From projects that suddenly pop up to timelines that fluctuate, my schedule has to be as flexible as possible. But in order to give you a general idea of what life is like as a Digital Developer, I mapped out a somewhat typical day. Check it out!

7:00 am: Alarm goes off! I scroll through my phone to see what I missed overnight or what will be happening today. New product or software releases? New apps? What new comics are out? I soak up the info.

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A recap of the HOW Interactive Design Conference

Creative, | by

MSC_IdeaSpace_HIDC

As part of MarketSpace’s senior design team, I was thrilled to have the opportunity to attend the HOW Interactive Design Conference in Boston a few weeks ago. While there, I mingled with industry creatives as we talked through some of the challenges that we all face. I also heard about some of the newest apps and resources available. Here’s a little recap of a few of my favorite points:

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Message + Melody = Pure Magic

Creative, | by

As a copywriter, I’d like to think I have a pretty good understanding of the power of content. Depending on the tone, a well-written 5-word phrase could bring on a smile, evoke tears or make a powerful statement. A novel can shape the way a generation thinks. And a commercial script can be talked about long after the Super Bowl ends.

But when messaging hits a melody, something magical can happen. The message goes beyond water cooler chitchat and starts spinning off of everyone’s lips when they least expect it. A musically and lyrically well-written jingle can stick around for a long time and add some serious fuel to brand recognition.

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Ikea, A Well Built Brand

Odds & Ends, | by

Ikea

“Here are 150 pieces, three boxes and one small L-wrench. Best of luck.” There’s only one brand that could get away with such things… and that one brand is Ikea.

With locations all over the world, Ikea has built a brand on well… having you build their furniture. On paper, it sounds totally off the wall, but Ikea has managed to take shopping for home furnishings and transform it into a full on experience.

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